CASA MODERNA
THE BRIEF
To create a visual identity for Casa Moderna, a Home Expo event in Mexico City.
THE APPROACH
Casa Moderna explores the idea that a home is never static, it is shaped by light, movement, atmosphere and the people within it. The concept 'Home in a Different Light' captures the changing mood of the home throughout the day, from shifting reflections and flickering candles to the energy of people passing through.
It positions the expo as an opportunity to reimagine the home as a living, evolving space.
